The design also works well with alternative renderings such as foil stamping or embossing (shown here) which is a technique commonly used with items that communicate that personal touch such as invitations, business cards, and stationery...
I like this approach. If you could make the mark more contemporary for business purposes I would like it better. It appears to be more personalized stationary.
I like this approach. If you could make the mark more contemporary for business purposes I would like it better. It appears to be more personalized stationary.
Let's have a dialogue so we can bring clarity to the question of how this logo is expected to fulfill your needs.
1. How are your clients going to experience your identity? Are they going to see you in advertisements? Are they going to see your logo on a billboard? I'd be willing to bet that 99% of the time their first impression is going to come from the web, or your business card. So, when you say entry #15 "...it appears to be more for personalized stationery" you are exactly correct! This logo has been designed to give the impression you are modern, hip, stylish, and in-the-know. The scripted fonts used in almost all of the other entries look dated and historically rooted. Somehow I don't think this is the impression you wish to send. Review all of today's modern brands in your arena (e.g. Liz Claiborne, Macy's, etc. etc.) and you will see that a large majority of them use a san serif font because it projects an image that is contemporary and "fresh."
2. Do you think a logo is necessary or just your name written out? I think a logo is essential. Why? True, there are a lot of brand that only use text, but they enjoy the benefit of great exposure in the public eye. The fact is we remember images far more effectively than we do text alone. Why do think farmers branded their cattle with symbols and not words? Using a logo will give you the benefit of making a stronger impression. It also can serve as nice detail on items like your business card or personal stationery in which a hand written note may accompany a proposal or formal correspondence letter.
It sounds as if you are a little confused about direction, and how best to fulfill your needs. I'm here to help.