There is a subtle J in the icon design, picked out by the second colour.
The icon balances the type and the JSE is the prominent element in the design, so your eye sees the name first - as that's what you want people to remember when they pass the van on the road.
Also, the icon says you do complex work and it has a data feel about it too.
Brush style S reversed our of the JE adds a hand-drawn element to the design. This gives a personal touch to the look and feel of the logo. It gives the impression there are people behind the logo, feels friendly and approachable.
It also has a feeling of movement and that translates to speed and efficiency of your services.
Being a one-colour design this is perfect for all signage situations – either blue on a white van or white vinyl on any darker colour van, or for rear window.
Also works perfectly if you wanted to embroider polo shirts or screen print shirts.
Its compact shape also makes it practical for social media (Facebook profile image etc).
If you have any feedback regarding the tone of blue or anything else just let me know.
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The icon balances the type and the JSE is the prominent element in the design, so your eye sees the name first - as that's what you want people to remember when they pass the van on the road.
Also, the icon says you do complex work and it has a data feel about it too.
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I also like some of your other designs that you have withdrawn
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It also has a feeling of movement and that translates to speed and efficiency of your services.
Any feedback is again very welcome.
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Also works perfectly if you wanted to embroider polo shirts or screen print shirts.
Its compact shape also makes it practical for social media (Facebook profile image etc).
If you have any feedback regarding the tone of blue or anything else just let me know.
Thanks.
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