I like simple icons, whilst not being the complete focal point of the logo. I prefer lowercase text over uppercase, and I like the two tone variations between the words joe and hive.
Saying that, I also like the idea of having an icon, and then trying something that is like a signature. As if Joe Hive was a person, like
http://www.xtimeline.com/__UserPic_Large/4737/ELT200803150441120975598.JPG