JET FinancialLogo Design Contest

Logo Design Contest
Contests / JET Financial

JET Financial has selected their winning logo design.

For $300 they received 141 designs from 28 different designers from around the world.

Withdrawn

5th
#34

Withdrawn

Prefers others.
#35

Withdrawn

Prefers others.
#24

Withdrawn

Prefers others.
#23

Withdrawn

Prefers others.
#22

Withdrawn

Prefers others.
#21

Discussion

 
Very much enjoy the font, love the tiny plane. You have a sci-fi look that is strong.
Like the direction the path is pointing.

Based on your font, the ratio between the symbol and the text is a little big. However, the symbol's finer details get lost quickly as the symbol shrinks in size including the plane and the very thin swishes.

I do like the "surprise" of seeing the plane if one looks closely. A lot.

Let's try stretching the text slightly taller.
I think JET and FINANCIAL should be "different" somehow, based on your font
Close the gap between JET and FINANCIAL very slightly.
Grab a taller, thinner font for the slogan if you can, and darken. This will allow for larger looking text
Evolve your symbol slightly.
I think your approach is a strong entry and I'd like you to rank up

Let's go down another path after that . I like the thickness of the font. I believe we can have a logo with no symbol, Where the bottom parts of the text are behind the very tops of clouds if you get my meaning, with a thin, white straight line cutting through the tops of all the text, ending with an extremely tiny plane inside the "L" whitespace. This, in theory will make the logo seem incredibly large.
12 years ago
 
Logo Designer
The effect's pretty subtle on #24, but it works.
12 years ago
 
I enjoy the execution of both very much.

1)The ball with swooshes reminds me too much of Citizens Bank older logo with red ball and swooshes. Let's modify. Perhaps it is no longer a circle. Perhaps the swooshes are doing something else instead of that.

2)The height of the text is correct on the clouds one, but a little too tall on the one with the symbol.

3)The gradients on both are a bit too strong. Dial down opacity a bit. Very subtle, only upon inspection is gradient found.

Thank you for the mods, I know it must be very late.
12 years ago
 
Logo Designer
Yea, I haven't been sleeping very well. It's alright though as long as I get work done.

Is this the Citizens Bank logo you were referencing? http://www.lansingdiversity.org/sites/default/files/images/citizens_bank_logo.jpg?1311857209

I'll work on the modifications you requested...
12 years ago
 
yes
12 years ago
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