I really like where #1 is going. Can you make the elephant's head shorter (more square or proportionally balanced)? Can you keep the elephant image and incorporate the "eff" and "ack" into the elephant logo - where the name and logo are intertwined - like an impression? Creating separate messages into one? I am interested to see what it would look like.
Can you make the fish more determined or ambitious. Deliberate in its movement? The fish evokes floating and going nowhere in particular. Can the fish be modified to give a sense of motion towards a goal?