#1 is better than #2, due to the incorporation of the green. However, both entries are viewed to be too informal, particularly in the stylization of the Jake's logo (which some viewers thought could be confused with "Lake's." Additionally, no tagline criteria was set in the contest description, therefore suggested taglines will likely not be met with much enthusiasm. Also, for a reason that was unclear, the apostrophe looks like a droplet of water - not a discernable tie to our brand. On the positive side, the colors are vibrant, within the color palette (the green is considerably lighter than our corporate parent's logo, though), and we like the partial incorporation of the Jake's "swoosh."