Friend's comment: February 20th, 2012, 2:28pm
It seems like Iona Consulting's key strength is providing financial strategy for country clubs. I think the rolling light green hills are a good way to remind people of this connection with country clubs in the logo. An elegant serif font can help express the wisdom and strategy part of the specialty. As an added bonus, the light green in the hills is often associated with trust (
http://goo.gl/VUjhv) and, in the US, with finance.