Inwindow is inside the red box, representing "inside" "indoors" or the type of ads that can be seen in outdoor media. Specially used this box in red because red is considered the "power color".
Outdoor has a gradient treatment in which the color becomes lighter towards the top of the word, as if it was outside on a sunny day. Added some "Web-2.0-ish" elements such as reflex and gradient in the red box.