It’s a similar approach from my last one: trendy, modern and strong with a clever soft touch. It keeps the typographical composition between 'In' and 'Touch' changes to reinforce the idea of in-out/attaching different surfaces.
Last but not least, it replaces the swosh for an asterisk, which emphasizes that it’s a cool, the best alternative of what to do with your house, office, etc.
(This comment references Entry #9)