I love the "IS" word art in #12. We want to use something like this to denote our internal insurance products by placing the "IS" art work next to the product name like: "IS Paygo", "IS Risk Management", IS PEO Exchange" etc.
Please develop similar IS word art so that I can compare. I also like the font style and colors you used in #10 name "Insured Solutions inc". Try darkers greys and darker blues also.