the concept is a blueprint grid, emphasizing from the talgine your your home your design which gives it a fresh start type of feeling, the abstractness of the grid, with the square in the middle gives focal point visual as well, the way the grid lines align around the name give it visual appeal.
i edited the grid to look like a house rooftop, with using four squares to exemplify the windows, the grid drives the visual effect towards the name, keeping Indesign the focal point.