Ok, first thing is that the logo needs to stand out on a white background. I love the font and the style of the print. The logo, is too much for me. If there is some way to simplify it, because as of now I dont really know what it represents. Im not an expert, but I love the work so far.
Bravo! I like the direction you took the new design. I would like you to make the lettering a bit more proportionate to the logo. Also Try to make the blue a bit darker.
In another design... try to incorporate the I and the P along with commercial development into the logo.
i have simplified your first choice and incorporated IP into the design. The concept behind the design was to represent the rotation or flipping of a house leading to an upwards pointing or profitable new version.
#68 try and stack the Imperium and Pacific on top of each other. see how that looks... Also, I'm not a designer... it may be more fun for you just to run with something, color, design, etc...
Now that i look at the logo more, its almost looks like a bullet or a hammer, which isn't that friendly. What do you think about that observation? Please tell me, its just me hahaha