Hi Bordo,
Thanks for your two entries - very clean-looking. I prefer the blue/black combination, although the green/black still works too. I wonder if you could try and create two or three totally different marks other than using the IU concept? The marks would need to symbolise the tag line.
The tag line refers to a person delivering a key message that needs to be clearly articulated so that their audience 'gets it'.
Also when an organisation goes through change, communication is so vital to keep everyone updated as to what's going on - the change impact and how it will affect people and their roles is what people need to hear.
Then written content - on-line or in print needs to be presented in clear, everyday language - this too is key for a writer if they're to engage and connect with their readers.
Financial reports/results/graphs need to be clearly presented and fully understood by the readers.
So 'Connect with Clarity' refers to connecting your message/results/story with your audience on-line, in print or face-to-face.
Hope the above helps you understand the tag line...let your creativity run - see what totally different mark you could create other than an IU - I just need to see if something else might grab my attention.
I'm happy with the Impact Unlimited and the tag line as you have it in #83 and #84 - just the mark needs to be different.
Thanks,
Brenton