My aim was to create something clever, bold and simple. I made the company name simple to remember, by making it into an acronym,"IF". This should be easier for a consumer to remember and or identify. I then made the "IF" into a graphic representing a factory. This should further aid in retention, identification and hopefully receive so "oooh's" and "aaah's" from consumers, which would also help the overall brand.
I truly hope this is to your liking and I eagerly await your response.
Here is another layout of my first concept and a new one.
The idea behind the new layout, is to represent in a clever, clear and concise depiction of an "idea", by using cogs to to represent a thought bubble icon. I hope this is to your liking or close.
SORRY! I entered the contest name incorrectly. I used my company name when I should have entered the BRAND name I intended (as defined in the brief as … You are creating the look/feel for a new brand to be associated with consumable products that have "freshness" attributes.)
I used logotournament.com for my company logo and had such a positive experience, I wanted to use it again for creating a new brand name logo. I have asked logotournament to change my contest name from my COMPANY name to the BRAND name.
I am interested in a logo for Fresh Pals (not Idea Factory). If you are interested in submitting a logo for Fresh Pals, please do.