The blue ribbon is a dead giveaway to what the logo represents. The logo will be used first as part of a teaser campaign so we can't have anything in it that will give it away at the first look. We would like to add "proactive on prostate cancer" after the first phase of our media campaign.
I do like that the Pro stands out more than the "I turned". Can you incorporate some movement into the design? Perhaps a change in color midway through?