Thank you for entering a design - "I have a scheme" is not an easy contest!
I like how you've expanded User Interface Design & Architecture to align with I have a scheme. I also like how you've explored some different treatments for the typeface however blue and orange are a combination I don't like. The icons you've chosen don't have the strength I'm looking for. They are smart and whimsical but I'm looking for hip and strong.
Hi Sebastian, Thank you for submitting more designs!
Here's my feedback.... Design #12, I like it - would you explore using an arrow at the end of the line (in the box) rather than a circle? It's looking like dice right now and while you're capturing elements of a schematic I'd like to get away from the look of dice - perhaps arrows at the end will help. I like how you've used the grey spoke and hub icon behind the large orange box - it gives it some dimension - nice. I like how you've aligned the text - It's working for me. Also, would you please explore other colors - the orange is looking wimpy to me and I'm wondering if another color would give the logo the strength I'm looking for?
Design #13, the icon is too close to buildings. One of our fears with this name was that we would be seen as building architects rather than website architects.