Hi ekobudis,
Here's some feedback from a very successful business colleague of mine. Can you work with this to come up with a logo option that depicts human figures excelling, with an emphasis of unleashing intellect/emotion to produce action/results.
Given his feedback, I'm open to other color schemes:
1. Of the logos appearing, #15 is my favorite. It conveys a “people” theme, which I don’t get from the others.
2. Your plant metaphor is a good metaphor for speaking . . . I use it myself . . . but I don’t think I would make it my theme, because you will want to remain flexible and have your material evolve as issues in favor change. In fact, I once considered something similar for a forthcoming business, although I was looking at a sprig of flowers to convey a similar idea. I dropped the idea, because while clever, it can be very misleading (e.g., nursery, landscaper, etc.).
3. I think I would lose the green for the same reason. Why not a color that is more human, or more appealing to people. With the growing “green” movement, green may risk miscommunication.
4. I like the intellect, emotion, action (e.g., head, heart, gut; ego, superego, id) theme you mention, but this too might be limiting. I sense from what I have heard of your presentations and read of your testimonials that you are a developer of people that reaches them at these three levels of human existence. Hitting all three stands a better chance of evoking change and development than the more typical speaker who focuses on one, and rarely two. This might be difficult to capture in graphics (no, I am not very imaginative).
5. I like making your company’s name (and website) the centerpiece, if only because people will get and remember the clever name. Adding people to that somehow, to emphasize the Human (vs. just nature, which makes people think of plants), makes the most sense to me. Perhaps the person or people could depict “real”, “actual”, or “authentic” human development, or growth in three ways, to somehow differentiating yourself from others who might focus on human development.
Thanks!
David