Dear Roos,
The reason you are ranked third is because we like the spirit of your design: Bring life to the city garden.
Though, after discussion with our independent art director we would like to make the following comments to make the logo applicable for our business branding (website, store design, packaging, business cards, etc.)
* Font: we would like to see a more luxury font (something from the Times family)
* Picture; is there a way you make the picture a bit more luxury / chique? We think it is a bit too sweet now... (difficult to point out exactly)
* Form: Can you make a "store-sign" example of your logo (picture before 'House of Green")?
Tomorrow, 3 hours before the end of the final round we will have an internal discussion again.
Looking forward to your input!
Best,
SKAII-team