Dear PG,
The reason you are ranked fourth is because we like the spirit of your design.
Though, after discussion with our independent art director we would like to make the following comments to make the logo applicable for our business branding (website, store design, packaging, business cards, etc.)
* Font: we would like to see a more luxury font (something from the Times family)
* Background: would it be possible to use a white background? You're free to apply a colour for the picture
* Form: Can you make a "store-sign" example of your logo (picture before 'House of Green")?
Tomorrow, 3 hours before the end of the final round we will have an internal discussion again.
Looking forward to your input!
Best,
SKAII-team