#3 - how about more of a horseshoe shape/innuendo vs. the oval? like the blue and silhouette. maybe a little bit bolder font? There is a font - don't know the name, where the C especially looks like a sideways horseshoe - as an idea?
#4 - cool adjustments - can you change the almost circle shape to be more horseshoe shaped (stretch vertically) and change it to have more accurate "nail holes" - which would be 3 on one side, 4 on the other. and lose the background color to just have silhouette within horseshoe and Horizons spans the gap at the top.... ???
#9 can you make Horizons and Horseback the same colour font and size? and can you stretch the horseshoe anymore and take away background to just leave silhouette? thanks!
#11 - that's getting there! Now can we see a royal blue silhouetted horsehead instead of black, a black horseshoe (instead of orange), and matching royal blue nails in the shoe and matching blue letters for Horizons Horseback ?
You did exactly what we asked, but yes - you're right in commenting about not different enough. Too dark. Hard to read the words. Maybe white nails and white horseback and blue Horizons and blue head (like you have it)? Just need to play with it a bit and see what looks right and is readable. The black sillhouette might be preferrable. Blue shoe, white nails, black head and black text perhaps?
#3 - our equestrian director is coming back to this one as a potential favorite - though the horseshoe versions are still on the table too. But can you rework the font on this one so it's not so fine/pencil thin? Thanks!