Well, my entries here is based on your brief, i just want to show the simple visual that easy to understand. About the bell, i want to show more about holiday nuance. It's quite iconic related to the Chritmas. And also, i want to try to connect the concept of bell which is spreading the sound, and in this matter the fragrance is also spreading the good aroma. So there is quite relevant in the word spreading.
About the shape, it's really matched to hung in car, closet or a door knob.
Thank you for your submissions & for taking the time to explain the background. I understand the bell symbol & the holiday history behind it, just unsure that resonates & connects with this product. Can you please try a few options without the bell?