-"Scents" in a more simple font -incorporating image of Christmas tree in one of the letters -incorporating an ornament in one of the letters -may need to remove the red star. The red & green & star remind me of Heineken beer. Ha!
For #36 & #38, can you please try removing the santa hat, reversing the HOLIDAY to be red, with the tree remaining green, and SCENTS being in green?
For #37, try removing the santa hat & incorporating part of a Christmas tree on the left side of the H. And possibly an ornament dotting the i or as part of the d?