The main concept after watching the video, was how to best symbolize your product . I figured that a bat would be a great iconic symbol (since bats hang from the rafters) and can be use across different product lines. Additionally the symbol carries easy brand recognition, works just as well in full gradient and can be easily simplified as a one color logo for screen printing (and hey, it looks cool too). I think the logo would make great give-away stickers, generating additional brand identity. Please let me know your thoughts, or if you would like to see any modifications.