The weight plates on the ends of the barbells need to be thinner and uniform in size. Some overall brightness/color would go great in here I think. Change "Strength and Conditioning" to "Strength & Conditioning" Make "CrossFit Valencia" to be all capital letters, or a font where the "i" doesnt have a dot.
It is coming along very nicely! Again, the plates on the barbell need to be thinner and more uniform in size. Sort of how they are done here: http://crossfitoneworld.com/.
And again, brightening up the whole thing, maybe even injecting some other colors would help a lot.