Your brand mark should not be a cartoon but something that reinforces quality, freshness and a homegrown feel. It can then be put on a fun looking package OR a more healthy or serious looking package... whatever the product calls for.
I like this direction. colors are great. would like to have it purvey peanuts though. maybe some leaves or professional looking peanut. I think you are right about the cartoon. I like the quality look better.
#13 looks great. Can you make the word peanuts a little more prominent? Also maybe make the peanuts a little larger. I really like this direction. Great job!
Hello: I have uploaded a new design with a different "Hardy Farms" and yet a larger, easier to read "peanuts" based on #13. I think you have to be careful that your brand is Hardy Farms and NOT Peanuts. The rest of your package can say PEANUTS. Think of Pepperidge Farm as an example. I was a designer for a major brand design firm for almost 30 years. I don't mean to be lecturing you, just advising. Thanks
I love # 33. I really like the boldness of "Hardy Farms" Can you change the color of "the country caviar" So it is easier to read. The green on green sort of runs together. Maybe white or tan.