Hi Kanava,
I see that you are combining blue with your idea, try some other colors together with our color. . Also, try using our M in some way to be used as separate element. I want to use it for example on our reporters microphones, or on pins, car stickers, as a watermark on stationary, etc.
There are three things that are very characteristic, among the people in Morelos.
1.Our Bugambile color. We have made experiments where we show a newspaper with a Bugambile rectangle without the letters and they recognize it as "Diario de Morelos"
2.The font of the word "Morelos" It is funny to see shops all around the state who use our font in their logos.
3. Our "M"
So the challenge here for you is to use these three elements and give us something different, not just a samll variation of our current logo.