Hello RW Design, I really like the colours and tones you have used in your entry #16 and I like the creative way you have incorporated the initials G and A into a softer circular logo design. I would be interested to see if you could come up with some changes along the following lines: 1. Reduce the size of the circular GA logo so it is not so big and bold (i.e.. more subtle) 2. Incorporate magenta (sparingly). Pink is my favourite colour but I believe that while pinks/magenta are not typically used in design, magenta does work well when used sparingly and matches well with the colour and tone you have used in your blues and greys. Magenta is also "softening" from the typical corporate, financial, structured brands and my brand represents a relaxed feel. It is also a colour that appeals to the female clientele which are one of my targeted client groups. 3. Remove "the" from my tagline and split the tagline into 2 phrases "Work Less Earn More" and "Sustainable Profit Strategy". In fact I am happy for you to play with this tagline if you like as I am not wedded to it but more to the concepts. 4. If you were feeling adventurous, I would love if you would see whether you could come up with a logo image/picture or abstract as an alternative to the initials logo, one that represents the brand (per my tagline and/or my brief) more clearly/overtly. Thank you very much for your creativity and your apparent understanding of the brief. This design was the first one I was drawn to but in the end I think the large size and that it is very similar to a Business Coach I know who is almost the opposite brand image to mine (i.e..he is very "corporate" and "Professional" and very much a cliche of the "financial" related industries.), but it certainly is still a very nice logo and one I found quite difficult to rank because of the variance between my initial positive reaction and the UNIQUENESS I am trying to portray in my branding.
Hello RW Design, This amended design is really quite attention grabbing. I love the way you have incorporated my colour comments and also separating the tagline. Would you be able to utilise the same/similar logo design but in a horizontal rectangular logo to increase the design's usability in digital and print media (email signature and also for website to enable it to be placed in the top left corner without taking up too big a block of space. The design at the moment is based on a square. I hope that makes sense?
Thank you RW Design for making changes to your design based on my feedback and as you can see in the rankings your design is #31 is ranked very high and despite many more entries having been received from other designers in the meantime. I do like your #40 new design but I still much prefer #31 and #25 due primarily to the colour (pink preferred to the purple) and how the colours have been used. I would definitely be interested to see the darker blue from your original design #16 in each of the later designs to see if it works with the pink and I really prefer the font & style you have used for the "Greg Aleckson" in the first 3 designs submitted. The one thing I do really like about design #40 is its simplicity.