Hello Frontiere, I was really attracted to both your designs especially because they are both very relaxed which is something I want the brand to portray in an industry/market that is too "corporate" or "professional", too structured. I especially liked the font and also that you split my tagline. I would love to see if/how it works if you remove "the" so you just have "Work Less Earn more" and "Sustainable Profit Strategy". Your logo image while interesting and certainly one of the things that initially attracted me I don't really understand what it portrays about the brand and I was wondering if you could try some other designs/images that perhaps represented the brand story more clearly (I understand this may be a bit vague because I don't quite know what I want but perhaps looking at my tagline and also reviewing the brief you might find something that could somehow be represented pictorially or graphically. I also included magenta as one of my colours because apart from pink being one of my favourite colours, I believe magenta used sparingly can "soften" the brand and make it more distinctive than other financial or strategy brands and also appeal to the female market which is definitely one of my targets. I also know that it matches really well with the dark blues and the greys so I would love to see how you could incorporate it. Thanks so much for your designs as they were perhaps the most unique of the first 18 I have reviewed.
Hello again Frontiere, I do like how you have incorporated the magenta into the design in #33. I also like that the bar graph has the magenta at the highest point of the graph - I would love to see a graduation of colour from the blue in the first and lowest bar graph through to magenta at the last and highest bar and without the bar plateauing out but rather rising faster/higher. Thanks.