try putting some other fruity colors around and may be a shape of different fruit besides the typical round shape to see how it looks, also may be other background colors could help make something fresh. Also you can put for slogan Fresh, Natural, Organic close to you somewhere ok,
may be without the circle could be better or making it smaller as it looks a little too big as the leaves too so play with that too to make it smaller and more clean ok, also you could try different letter cases to see how they do ok,