good work on 14 and 16. On 16 may you could take away the lines or the one on top or both, also may be a fruit shape some where and some fruity coloring could help us out too like red, yellow, orange and different tones of green or some lightning or something on the letters could help. As a slogan I think is better just to put just fresh, natural, organic close to you in all cases ok. Also may you could try different letter cases to see how it looks ok. On 14 may a different lette case could help and the in a different size and shape because it looks a little to big I think and doesn't look as minimalistic or clean ok, on the rest also try the same as for 16 different letter cases, colors, shapes and the shorter slogan ok,