#54 I like the design but think that it needs to be punched up a bit. It needs to be more fun. Could you please try changing the gray color to gold or gold/orange. The word FITNESS needs to be more prominent but not by too much. Getting older is serious business but we need to keep a sense of humor at the same time.
#98 Make the word Fitness be a little brighter gold (not too light though) to match to be similar to the middle tone of the gold color in the icon. This looks great!
#114 Try the word Fitness just a bit larger and the word Inc. can be very small. Use your judgement to make it visually appealing. I really like the the type size the way you have it now but I wonder if the message that this is a fitness business isn't strong enough.