Your original font block style without all the shadowing i think would have looked better, nice and bold and clean. The current size letter get big and small, was trying to get the name to jump out, nice bold clean block type letter with the no stroke on a white background. The blue line you have around it needs to stay but all the dark blue look just a bit to dark but need to stay a dark blue color just lighter.
Can you try something that makes the company name pop. When I look at all the logos you can see which ones have the name jump out at you, when the logo is on a truck I want people to read it clearly and not get lost in the art work. This is font style, stroke and color.
I like this one but can you send a few versions that makes the logo work for a horizontal surface like a billboard or office sign above a door.
1. Just Below the word pools stop the lower circle at the bottom of P for pool and S corners making the overall logo not as tall clipping the bottom.
2. From this logo without clipping the bottom try adding in small text the same color as the dark blue the tag line "Extreme Outdoor Living" and replace the very top dark blue arch between the trees with this text. from a distance you might not read it but it looks like a circle and close up you can see it. Just trying to see if we add the tag line what it would look like without making the logo taller.
I like it. Could I see a version with different font for name? Looking for a larger bold font that makes it more readable if possible or its just the three different color in the name.
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1. Just Below the word pools stop the lower circle at the bottom of P for pool and S corners making the overall logo not as tall clipping the bottom.
2. From this logo without clipping the bottom try adding in small text the same color as the dark blue the tag line "Extreme Outdoor Living" and replace the very top dark blue arch between the trees with this text. from a distance you might not read it but it looks like a circle and close up you can see it. Just trying to see if we add the tag line what it would look like without making the logo taller.
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