Thank you for the feedback. I'm happy to work on this concept and make it bolder and try different fonts, but as the contest is now in Top 5 mode, only top ranked designers can submit more ideas. If you'd like me to work on it, you'd need to temporarily rank once of my designs higher.
Thank you, please have a look at the one I just uploaded and let me know your thoughts: #174. I slightly altered the concept and now letter "b" is not an orange fruit, but a container with juice and a straw. I think it's more versatile now.