a brand that has to do with beauty and fashion is required to have a custom made mark, like prada or miu miu, for example, is the same company with two very different marks that follow the same rules.
that's what i try to achieve with this brand
each letter is designed individually following prefixed constrains , this video here shows me at work drawing letter for practice
https://www.dropbox.com/s/87eljuojzsujgk1/einkscape.mp4?dl=0each letter in the brand is carefully placed in the composition
Also the name is very important, the brand should be glambar not GLAMbar and not glamBAR,
glambar is a perfectly crafted made name that can sell , if you highlight glam or bar , and divide them, you go back to two very generic words and not a unique original madename like glambar that works better
and the other thing is visibility you can read this logo as far as you zoom out, try it ctrl + scroll back mouse wheel to zoom out the logo