Your designs have a simplicity and balance that is appealing.
To give you some direction on conclusions we have reached as this contest has come together:
The heart symbol is a bit of an uphill battle on our approval team. Some of us like it, a few more do not. For this reason, a fully formed heart graphic as it used in 3 will likely not be acceptable. However, 2 is more subtle and could be a potential solution. 2 is our favorite out of your designs.
We are steering away from identical "dots" for the i and the period. So we would like to see variations on 2 where this is changed up a bit. You could either change the shape of the i dot or lose it completely.
We appreciate the attempt at our ripple request shown in 1, but this one is not hitting the mark.
We like what you did with 53 to improve on 2. 51 and 52 are a simple approach yet draw us in. We are going to discuss your entries a bit more and give you feedback later.
In the meantime, can you take entries 51 and 52 - center the text so that it is vertically centered more (move down) and maybe add ripple like rings or lines emanating from the periods. For the ripples - use the same method that you used with the period in 51 where the period is not contained entirely within the blue circle but is cut through and not complete. Also, the ripples that pass through "give" should not connect with it - needs to be a sort of buffer. Please ask us what we mean if you need more direction on this concept.
Thanks again for your submissions. We are really enjoying them.
For 93, we like how you incorporated the ripples, however, we are trying to demonstrate how something small can have a far reaching impact. Can you make the ripples go out further - maybe occupy some of the space above give? Find a good balance - the logo needs to look good in small and large formats.
For 53, 94 and 2 - we'd like you to use aspects of each to make more altercations to 2 (while keeping the same font as 2). We thought that the V (in 2) was a little tough to initially read as a V so can you use the same technique but make the V reach higher? Can you also drop the dot off the " i " like you did in 53 and 94, use a slightly less heavy font size, and do two overall variations: one with the blue background, white letters but the period and heart top remain orange and one with the white background, blue letters and same orange period and heart top.
Please keep these variations coming and thanks again for your great work! We look forward to seeing these changes.
Going back to 93 - The ripple needs to convey how something small can have a big impact. We think you could really do something good with that one and feel there is definitely something about that logo that attracts us to it . The ripple need to be larger (emanating from the period and occupying even the space above the word "give". 172 just isn't hitting the mark.
in 175 the ripple size is large enough but you changed the style up and put in the orange dot. Keep the same style originally set in 93 - font and all. Can you please keep the ripple all white, make it larger and make it seem more like a ripple so as not to be confused with a radio beacon. All the while making it larger like in 175.