Gen Bean Beauty BarLogo Design Contest

Thank you for all the guidance.
I have submitted some revisions. The swirly pattern doesn't work well on any other shape than the circle.
I made some efforst though.

Can you remove the BG from underneath this version.. there is something here I want to show the owner.. but its a bit busy. The stying is pretty cool. Could you also take the swirly elements and display them outside of the confines of a circle? Maybe a unique shape or even around the font displayed different, possibly in a line or something like that. there is so much potential here. The font is clean and simple and is a positive.

Something about this pattern is awesome. Thanks for the alternates. Just an update The owner is deciding to move away from signatures after seeing the concepts. I think the owner has heart set on san serifs fonts. She seems to not think signature fonts are working for her... just wanted to update you on that. Simple, clean lines, line art for icons, all seems to be working. She is also being more attracted to gray with gold fonts and icons more, although black and white versions seems to be working as well. Still time if you're game!

for this design, looking for the GB treatment to be unique as some others are. The colors here look great. Maybe try to the use of a unique emblem shape with these kinds of swirly treatments? I think that may have some merit.