The concept behind these logos is to show two points, variety and the question of what that variety reveals. The colors in "social" are the colors from the various platforms, facebook, twitter, etc. and the DMO is the color that was suggested blue. The icon also makes the logo stand out as it reveals what the essence of the research is.
Hi there, thanks for the ranking, as per your request different font as well, "social" and "DMO" a bit larger, Also, i rounded out the edges to the icon to give it a softer feel. i also have an idea perhaps instead of the graph to put a human element in there, but will do so in the morning....
Hi There, thanks for the ranking, i think the concept of color variety gives true emphasis to what this research provides, since social media has many avenues, the colorful representation brings not only curiousity but also gets the point across, also the graph and increasing bars also gives it enthusiasm on how this research can help companies improve on what they find out from this research study. I made a small change...changed the color of the icon to perhaps give it a more bolder look with two shades of blue.