The site is centered around American football and the sports fans experiences surrounding these events. Specifically tailgating in the parking lot prior to the game. In short fans pack the parking lots to BBQ, socialize, and drink beer. The logo should be masculine, and the color scheme should be a combination of (1) lime/electric green and (2) black or grey.
Yayuk, with the logo we don't want to corner ourselves only into the football market for future expansion into other sports areas. We want the logo to be more about the "experiences and culture" that surround sporting events as opposed to the actual sport.