Thanks for these entries!
Of these, my favorite concepts are #10 and #6, with #10 at the top of the list. I'd be interested in seeing variations on this style. My only hesitation is that people unfamiliar with the name might not see the "w" since it has two color parts...
I like the idea of #7 too. Perhaps there is a way to make changes to depict the the "forward" part of FWD?
I might be missing it, but I don't see the "FWD" in #5. Entries #8 and #4 are nice, but remind me of a transportation company, like train cars that move forward.
I look forward to your next submissions!