I looked at other logos you have done... You do really amazing work. I was surprised because the logo you did for fun2rent was a little boring.
The Idea for the logo to convey is if you owned a boat, personal watercraft, ATV or snowmobile you could rent it out and earn money.
So it needs to look eye catching but also simplistic. I say simplistic because my primary target market is males 28-45 years old And males this age like simple things.