I wasn't real sure if I was able to separate the word "Frukostfrallan". I felt that if it was written like this it would be easier to read and "more fun" on signage or window graphics. If it is written altogether you will have to either have the mark be very big so that it's recognizable, but then the wordmark will be too small to read. I think that this way, you will have a nice fast food feel to it.
Let me know what you think.
Dave
(This comment references Entry #41)