From SwedenLogo Design Contest

I wanted to make sure I gave you something that would still be distinguishable on a white background.

(This comment references Entry #40)

I have noticed you are favoring entries with the Swiss-styled cross, why is that? Switzerland isn't a Scandinavian country and does not have a 'Scandinavian cross' in their flag...?

I am curious as to why you want to incorporate this symbol, is there some other meaning behind it that I am missing?

Seems like you are conveying a different message, not very many Americans probably even know that 'Scandinavia' isn't a country, so if you were planning on marketing this brand in America at all I would suggest using more distinct Swedish symbol than one that represents another country.

Not trying to be critical, just trying to help and share insight.