Freshfields VillageLogo Design Contest

I love these could you try a design where the negative space white in the middle makes a shape such as a shopping bag?

Thanks for such a great feedback of idea.
here's my version of the symbol with the negative space as shopping bag #48 #49 #50
Hope you like it :)

let me know if you want to see further changes

On 70 could you beef up the FV type lockup a bit. And maybe instead of a square box in the background it could be the outline of a shopping bag?

Basically put a handle on the top of the square to suggest a bag.

Thanks for your feedback again

If I put a handle in the square to suggest shopping bag, I'm aware that idea has introduced first by this designer #55
Although it has different execution, but basically both are the same idea. (letter FV integrated with shopping bag shape)

In the meanwhile, here's the version with thicker FV #93

Thanks

The client really likes 70, 69 and 93.

A concern with these though is that they may not be weighted heavy enough and are somewhat delicate. If you could work on making them a bit stronger in terms of look? The client likes the watermark but is concerned it could become lost on signage etc.

Would like to see a few variations.

Thank you!

Hi thank a lot for your client consideration. Totally enjoyed working of the logo. :)
Here's the stronger version of the SV symbol #108

#109 : the frame has the same weight with FV
#110 : diamond shape of frame for your consideration
#112 : rounded frame

I understand the client concern about the wordmark version. I suggest contrast color can make the whole logo looks visible. See 113

Let me know if there's any further feedback. Thanks

On 108/12 etc. Could you try knocking the logo out in White on solid?

Do you mean white logo on colored background?

Yes try that.

The contest is judging now and only #1 ranked designer is able to summit entries. Perhaps you can switch me back to #1. Thanks

How about if #93 box was a shopping bag?

Hi thanks for rank me back to #1
#130 : box as a shopping bag
See my latest submission how the white logo works on colored background. My color proposal is moss green & teal. Any suggestion from you is welcome.

Unlike 125-130 what I was talking about was making the shape behind FV a solid color. NOT the whole background. Does that make sense?

******* I meant to say I like. Not unlike. Typing on a mobile phone sorry!

sorry for misunderstanding
Here you go #131 #132 #133

I meant knock the FV out in white with a solid background shape... I get the idea though. Thanks!

-Steve

Love what you have done.

Yikess sorry I missed out your feedback about knock out the FV in white

Here's the revisions -> #134 #135 #136

Thanks