Take #189. Let's move the word so that it appears as if the apple is resting on the word, or so that the word looks like it is holding up the apple? Just a thought. This might need something extra at the connection point to make it look right though.
We're not sure how, but we would like to see some blue in the final logo. We are most likely going to go with blue, orange, and green as the 3 main colors...
Honestly, I don't see how we can introduce 'blue' into existing design. You might add blue as corporate color using it in stationary, but I think logo looks the best in green/orange colors.
Let's play with #225. Please make the word a little bigger. Please either try a slightly darker orange for the word, or give the word a hairline border? It is near perfect though.
Terrible news. Customer feedback is not great on anything with an apple. We are going to go with an emblem. I hope you have some time to whip something up, and I apologize for the timing on this request. I really hope you have time to put something together.
Please take #323. We need a little more emphasis on the slogan, please. Maybe, a line under the slogan? Maybe a tiny bit extra space between the slogan and fresh? Maybe bolder text on the slogan? Maybe the size of the slogan gets a little bigger?
Your help is greatly appreciated! Thanks for your help & quick replies!
Let's use #326. We like the line - a lot. Let's shrink the emblem a little bit. Let's trim up the line to be equal to the length of "fresh" and the slogan.
For the heck of it, can we see the above and then see the above with a second line under the slogan? It might look good.
PS - we like the new logo, but it looks too much like a flame - almost as if it is for a natural gas company. It certainly has potential though, very cool.
I think we should try the emblem on the left. We can't decide between 0, 1, or 2 lines. We're also not sure on whether or not to capitalize the slogan. But, the slogan should be the same length as Fresh.
Please shrink the emblem a tiny bit. Please give just a little bit more space between the emblem and the wording. Please try giving the slogan just a little "bold" (same typography, just thicker lines).
After doing the above, let's look at a version without the leaf detail on the "e". We are getting mixed reaction when we ask potential customers. When it is big, it looks great! But, when it is small (business cards, product labels), it is hard to see the detail and it unfortunately looks like the "e" is just misprinted. I love the idea.
What are the final details for the contest? Are you able to possibly give us a couple of versions of the final logo? It would be great to have the "e" leaf version for posters and large print and then a normal "e" for small print. It would also be nice to get the black & white version of the final emblem for an ink stamp pad to put out logo on shopping bags and the such.