I would do a simple, clean, easily identifiable crest. Nothing compicated. Bold fonts and stiking colors. I used a Teal and a very Muted Dark Plum...so its in the purple range but unique.
Since I stayed away from an icon, or mark, I used your initials "FSO" in a way that reminiscent of a retro gas staion or automobile emblem.
This is great! And quick turnaround. We have a review of the current logos this afternoon and I'm excited to show this one off then. Thanks again and we'll get you some feedback soon.