I appreciate your effort to work with the letters to evoke the feelings we are looking for. That is the reason we made you a finalist. We would like to continue on this path. Your original design was a little difficult to read and a little bit hard edged for some of our demographics. Can you please read our Brief Updates to give guidance on design changes we would like to explore. Best Regards
Thank you for your feedback, Sure really I think is very important to keep the logo easily applied to legbrace, and I chose to use the wordmark as the main identity of the product that can technically represent well engineered products.
and I'll try to find some other ideas about this concept.
thanks again, I've made it better, adding a bit of movement and I'm still avoid an overused human swoosh symbol since it would represent a wrong way for the user in understanding an helpful and therapeutically product, and I has made sure every part of the logo can be applied to both the print and embroidery though in a small scale. Please let me know if I'm missed something. I would love to fix it.
Trinova, Thanks for all the great work! I spoke with my team today and they just aren't seeing a logo that jumps out. Could you please Think outside the box and come up with some designs that are completely different. Keep in mind that we still need to stay fairly narrow to fit onto the brace. The team is less interested in a figure and more interested in an easy to read but eye catching treatment of the words Freedomleg. Everyone really liked the small www.forwardmobility.com as well. One of the guys was looking for something more "organic" but I'm not sure that he had a strong concept in mind. Again, thanks for all the hard work!
Hi Thank you! I've had long enough to see from the beginning that you need is a flexible wordmark logo, because it is not always your products have the same placement for logo space, and also the development of new research products that will make the logo often fails to work well on consumers.
I am privately hardly avoid using the swoosh-shaped human figures because I think it's been done a thousand times in the same industry, there is no element of "pops" there and not all consumers and audiences agree with dancing movements performed these figures, although the product you are able to do so .
I think I've made some wordmark that already meet eligibility visual parameters, including; modifications to typography to remove the possibility commercial royalty font from the foundry, logo still readable when scaled down to 1x1cm and also unique typography models that can not be equated with common fonts easily discovered or named by your audience, other than that I've made a wordmark for you which of course can be officially registered at the patent agency.
but if you want even more variety, of course I'm a good designer would love to do after you change the position of the ranking so that I can submit revisions within the next few hours.
Hi, Thanks for the ranks, but currently I don't have any idea for a new concept, all the parameters that you give via contest brief was translated into designs and some have been done by other designers. The important keyword of my designs; are thin and long enough to be applied to the leg brace unit, can be transformed to the make additional logos for your other mobility products like the Voyager, Innovator and Glide Step, representing well engineered design, working in two fashionable colors and a forward as highlight.
Well..if there is a specifics directions, ideas or just discussing more about the design, whenever you need it, I would be very happy to do so.
Thank you for your thoughts. We are having internal discussions to see if there are any additional variations we would like to explore. At this point your designs standout above the rest. I agree that they are transformable to our other products. I will let you know what I learn from our team.
We still like #263 very much. Can you explore the following: 1. Contained with the black outline, like #268, however, I prefer the font choice off #263, stay away from too trendy, too techno, too "Terminator". 2. Black line treatment in 269 and 270 applied to the font treatment of 263, but prefer the sheared or italic treatment of the text. (implies movement) 3. Don't lose the "motion" that is created by either the extended details in 263 and 269. Thank You
yes, a great choice, I love it too and my updates with black outline is sent, and I can ensure that everything is going well according to the product branding space that available and of course you will have the session to customize the logo is if there are not appropriate when applied, and I want to make it as simple as possible. what do u think?