obviously there are a lot of designers here desperate for the win ($) but I enjoy logo design. I am naturally creative from early on in life. This design solution works basically in a few ways. Two immediate ways is that it identifies the brand as strong and trustworthy, the name sounds trustworthy as is. The symbol as a wordmark locks it all together to be one element. This element can also be separated to display the O on it's own this is a sheild of protective armour. This solution allows customers to quickly identify with your product or service as stated in the brief. I hope this has explained my creative process a little bit regarding this logo. Thank you. Jive