#8 Hi :) Here is my first entry. I thought the best plan to build the brand in the customer's mind was to reinforce it visually. I created a stylized, "fun" fork and placed it next to the type. By adding the subtle shadow, it creates distance between the fork and the brand name. That helps create the illusion that the logo takes up more real estate than it really does...which gives the brand/logo a presence. By following the handle of the fork, you arrive at the arced tagline. By placing the tagline on top, it forces the viewer to read it as a lead-in to the brand itself. (when placed below, t can easily be ignored as "small print") This helps to further the marketing and get more mileage out of the brand elements. The fork handle & shadow frame the brand itself, which helps the logo feel cohesive and "put together." All of the the shapes/colors are created without gradients, which means it can be reproduced easily/cheaply (it can also easily go to one color)
Thanks for your time & consideration. If there are any comments you have or suggestions for improvement that you'd like to see, please just let me know.
sorry - when you ranked it lower, I thought you weren't interested so I pulled it so that it wouldn't be "borrowed" by others. I apologize for any inconvenience.
No problem. I don't seem to understand all these steeling concepts. Its hard to imagine in such a graphic world with imagination that people need to steal your ideas but I certainly understand.
I am running the contest but in the end I will ask 4 people to vote on a final logo. One of the people adores your logo. I'd love to see a few other designs you may come up with.
yeah - it's kind of a bummer to have to be so protective :(
I won't have anything in the next 13 hours...when it moves to the next "phase", only the top 5 ranked designers can continue to submit. I'll keep thinking in case I make it, though