List For LessLogo Design Contest

Here is an example of using a touch of bold, and a touch of clean simplicity. Still bold enough to read from a distance. A nice modern home that speaks to a more affluent clientele.

I think of the white picket fence and it's tie to the American Dream, but it also fits the feel of old Florida.

Hi Bill. Working on it this evening. Stay tuned.

Can you work with this one a bit. first, lets change the tagline to "Lower Commission | Better Service". Try some different elements other than the white post.

Thought this was kind of fun, but kept a professional feel. The scissors play on the "cut" commission theme, while communicating real estate. Bold clean colors look sharp on a sign.

Hi Paul... my business partner totally threw something out there which changes the scope. Realtor competitors are going to tell customers that we are a flat rate company that lists your home and forgets you (like a flat rate discount FSBO MLS agent) and that we don't do what they do (full service realtor from listing to closing) He suggested we change the tagline altogether. I came up with "We Cut Commission ...Not Service" This might give you some new logo ideas. Sorry man. This is a really frustrating process. I know its late in the process of this tournament to change the scope like that.... but if I dont see anything I like from contest entries when this is over, can we award it to you if you are willing to work with us to create the concept?

Hi Paul,
Lets play with this a little more. Try the tagline graphic from your other version with the tilted tag for the word "save". Also, can we also try the word "for" inside a little monopoly house-like icon similar to what I have in my original logo for this concept? One solid color is fine for that, just a brainstorming thought. another option is to reverse color the word "for" so the background is dark and the letters for the word "for" are white. I don't know if that would make it all look too busy or not (with the tagline price tag).

I kind of like the very first logo idea you had where the text for "List for less" text was inside the graphic itself. maybe in a more interesting way though. ...I dunno, just thinking out loud. What that does though is allows the tagline to stand out a bit more since its on it's own. just a thought. like I said, I will revisit this tomorrow.

This is tough! but I know its really important to get right

Thanks!! These are interesting Paul. It been a really long day so I will take a closer look tomorrow tomorrow when my head is clearer.

I hope so man....cause so far I am not seeing anything I like in the contest.

The tag as the focal point is intriguing as well. Already have an idea for that!

The sign is a good idea. Traveling a bit today, but will get on it ASAP.

the other thing I was thinking is we should avoid the color red. They are high-end homes, so I don't want them associated with a "red tag" sale.

We can work on this one a bit, but let's try a new concept, as this one just isn't hitting me. I don't think this is focused enough on real estate. Maybe an abstract real estate post sign incorporated into a design? I don't know...just throwing ideas out there to incorporate real estate a little more without the commonly used home roof lines. I am open to new ideas and concepts.

What I kind if like about the logo is how it stands out, the tag is a good idea, I dunno, maybe a tag should be the main design element?

I like this one too. The orange catches you eye. It represents the sun which is always a Florida thing. THis one doesn't really capture the "real estate" aspect of the business though, and doesn't communiate "savings" either. The logo needs to communicate that its a real estate business, and also have "savings" represented somehow.

I like the colors on this. I like that its bolder than many of the logos I am getting which are mostly text rather than graphic. That will look better on a yard sign. Not sure I like the house icon as I have seen that house on a bunch of logos already. Also, how do we incorporate the savings theme a little bit more? I think that too will make it more unique.

Technically, we are called the Florida List For Less Team, so it's probably better if "Florida" is above "list for less", although I know that messes with the design aspects.....
,,,another possibility is to not have Florida in it at all, and just rely on the website name to incorporate Florida in it. I often refer to ourselves as "list For Less" without the Florida in it.