We love clean and elegant typography. There it is with a nice twist. The logo is - surprisingly - well readeable but forces people to think, turn their heads, read backwards (look back) - simply DO something not common to absorb it! And that's the core idea!
Similar to #2 we present logo with simple yet powerful symbol of flipped 'F' letter. The top part of 'F' letter is cut and in whole it creates unique symbol. There is a NEW life, new beginning on the right side of the logo. It heads up and is positive in all ways. The symbol is simple and graphically minimalistic so it can be used anywhere. And what more: it looks good!
Simon, I really am loving these colors and designs!!! I like #3 the best so far because of the cross being incorporated to the image, I don't know if you meant to do that but it looks great. #2 is good also due to the fact of the words reflecting being "flipped". I have ranked both of these to keep for now, keep up the great work and I cannot wait to see what else comes in. You are very talented!!
Thank you very much! Do you want to develop any of the ideas in some way? Different color scheme or something or you are just thrilled to see some ideas? :) Thnaks for nice feedback. Regards Simon
Simon, hmmmm. My feedback for this would be to take out the word "Divine". Play around with the logo a bit more and see what you can come up with. We need something to brand as a LOGO and an ICON we can put on stickers, tags for t-shirts, sewn in tags for clothing etc. So it has to stand out and be WOW factor.
Thanks for all your hard work. You are truly talented.
Letter 'F' is flipped to letter 'L' - all in one strong and minimalistic symbol that also reffers to symbolism of path up, stairs and cutting edge. Look at it and see all those powerful meanings! I moved to brighter more optimistic and more fashionable orange and grey tones and it helped too!